Today's world so many people search for something on Google. There are 3.5 billion searches every single day. Whether there is a blog, a Restaurant or an E-commerce site. People always want their website to boost up in these searches! It means SEO should be an essential aspect of online market.
As a Result of an annual survey conducted by UPS, people did most of their shopping on online stores as compare to physical stores in 2016 and 44% of people are using their Mobile phones for this.
Making Easy For Your Customers to Search You
The purpose of SEO is to make search engine to understand the basic motive of a website so that it will be recommended to online users.To understand this concept you need to imagine search engine is a matchmaking service. Search Engines try to know the queries of the searcher's and show them the related resultant websites based on the keywords.
You need to help search engine to understand when to show your website in the resultant search of a particular subject and this task will done by the SEO. You can help search engine to know what are your services,what you offer and Assured that you are offered a relevant and reputable information that visitors will value.
Defined content and adding useful links to your website you can able to help search engine to relate your website with the search content that, people use to find websites of like yours. If you make it correctly then, Search Engine will be able to display your website to the searcher's. In other words, It’ll help your customers to find you!
For Example if someone is looking for a website development firm in their region- and you are a website developer nearby. Search Engine wants to help that searcher to find you, even you are a beginner and You might think that, your website is a drop in the ocean, but if your website having fresh and valid content and if you promoting your business online, you can help search engine to understand the basic motive of your website and prove that your site is a relevant one.
What is exactly the SEO in basic term
To be relevant in today's market, you've to be a on good ranked online presence. This the essential step that you need to remember that if your website ranked up on the search engine then it will boost up to business in market as well. SEO is non other than this.Main point is that if you need your's business to grow then you have to concentrate on the SEO of your website.
Today's competitive markets, boost up your site’s ranking will need some time, patience and few times also money. Some Companies even hire a professional SEO expert. As a beginner you know very well that time and money are limited resources. To determine how much to invest in your SEO strategy, consider the potential rewards you can gain from having increased web traffic and how much time or money you will have to invest to get that traffic.
Its require lots of efforts for getting your site's ranking to boost up in search results. Once your site is reputable and receives a lot of organic traffic then you can able to grow your business.
The Organic Search
When people search something on Google, it display two kinds of results: organic and paid. Advertisements are the paid one. Different companies registered their websites in Google AdSense to show up on the SERP for particular search.Websites shown in organic results are defined by the Google if Google thinks that the particular website is most relevant for the user’s query then it will show up. Organic search is also referred to as “natural search.”
Organic SEO is a long race, not a momentum. It can takes weeks and months for Google’s to start displaying your site in relevant SERPs — and even once you’re ranking well, you’ll need to continue to invest in SEO to maintain your rank. Stick with it, however, because once you’ve risen through the ranks, the return on your invested time and money is incredible.
According to an extensive study by the SEO experts at Moz, “an average of 71.33% of searches result in an organic click on the first page. Page two and three get only 5.59% of the clicks. On the first page alone, the top five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”
Paid Advertising (PPC)
Improving your website ranking will take time. Even the best SEO experts in the world cannot magically make your site show up first for a given search phrase. It requires time for bots to index sites, take note of new links and increased traffic, and begin to place a website higher up on the Search engine.